To ensure optimal visibility, internationally renowned media partners — in print, audiovisual, and digital formats — will be invited to promote ABoT within their respective networks. Both national and international media will be kept informed of the project’s development. This includes major international journalist associations and media outlets specializing in cultural affairs.

Press releases will be distributed as the project takes shape, and a press conference will be held once the double container is nearly ready to depart. The world tour will be accompanied by extensive media coverage (local, national, and international press; radio and TV; a dedicated interactive website; and social media platforms).